Tips on Choosing a Private Label Shoe Manufacturer
The success and reputation of a private label shoe brand depend on the quality and finesse of the products they buy from the custom shoe manufacturers and sell under their brand name. The most important requirement is that the shoe manufacturers precisely interpret your design, brand image, and your vision for the product. In the below article we will discuss the benefits of a private label brand and the tips on choosing the private label shoe manufacturer suited to your brand.
Benefits of Private Label Brands
These are some benefits amongst several others for owning and selling to a private label brand.
1. Profit margin
Profit margins for both the manufacturers and brands increase. Manufacturers get to sell their inventory and get future orders which boosts up their profit margins. Established private label brands often sell at a premium price while buying quality products at a much cheaper rate from manufacturers. Most of the high-end private label shoe manufacturers in USA follow this practice and reap huge profits.
2. Exclusive Presence
Another big advantage of private label products is the exclusivity of the product. Most of the custom shoe manufacturers in USA source their high-quality products from the manufacturing hubs. They are branded and retailed differently from the generic products offered at e-commerce sites and sold at a high margin. This way the products maintain their exclusivity and the brand value increases manifold.
3. Brand Recognition and Promotion
This too works in the favor of both manufacturers and private label brands. For a private label brand, a good premium quality product will establish itself into a well-known brand. For custom shoe manufacturers, once it is established that they create high-quality products, many more brands will come to procure their products. They can also establish an online presence for selling wholesale products.
4. Tips to Choose a Private Label Shoe Manufacturer
Now that we have learned about some benefits of owning a private label brand let us look into how private label shoe manufacturers in USA and other parts can find a shoe manufacturer of their products.
5. Price Advantage
Profit is the basic consideration for a business to succeed. Check about the shipping costs and minimum order quantities of the manufacturer. MOQ requirement for footwear is generally higher compared to other industries. Check if minimum order quantities can be merged for different footwear based on material, style, sizes, and color. Also, check what the sample products or prototypes are going to cost and if the manufacturers offer a discount for bulk purchases. By looking and negotiating on all these issues, a private label can make a high-profit margin from buying the product and selling it as a brand.
6. Compliance and Regulations
While looking for custom shoe manufacturers for your product, ensure that the manufacturers follow all the compliance regulations of their country and the country you will be selling from or the country where the private label brand is based. This works in a twofold way. If the manufacturer is following all the regulations and compliance procedures of their country, they are not in danger of getting shut down or risking governmental penalties. This ensures that your current or future production orders will be completed on time and delivered efficiently. For the private label brands, it ensures that all the compliance and regulations are in order, so there will be no issue on exporting the product or its retailing in your targeted market. Some of the product regulations in the footwear industry may include the general safety and usability of the product, no harmful chemical used, child labor and environmental concerns.
7. Types of Shoes Manufactured
Choose the shoe manufacturing company best suited to your brand and what it projects. Some manufacturers may only create athletic shoes, some may specialize in women’s footwear and some may be leather footwear experts. Some manufacturers may only sell the shoes already designed and created by them and some may be only manufacturing the designs commissioned by a private label. For example, custom shoe manufacturers in USA only selling leather footwear should contact and deal with the shoe manufacturers specializing in the leather footwear field only.
8. Trust and Reliability
For any business to succeed and to generate goodwill, trust and reliability are of paramount importance. Research the custom shoe manufacturers you intend to buy from. Do check if their deliverables were met on time. They should have a reliable track record of supplying the agreed-upon quantity at the agreed-upon time of a high-quality product.
9. Location, Shipping & Logistics
When deciding on the manufacturer for your shoe brand, do check about the location and shipping and logistics facilities offered by the seller. With regards to the footwear industry, most of the manufacturing worldwide is concentrated in Asia, specifically China, India, and Vietnam. While China and Vietnam may specialize in athletics and synthetic shoes, India is the leading manufacturer of quality leather footwear. So, for shoe manufacturers in USA selling premium leather products, it makes sense to select a manufacturer from India over the other two countries. Also, look for a manufacturer who already has expertise in shipping products internationally and offering shipping and logistics facilities at a competitive price.
Footwear is a basic necessity for people worldwide. Custom shoe manufacturers turn this into luxury by offering premium quality shoes with a brand reputation attached to them. This business is growing at a rapid pace and has an enormous scope. If you are a private label shoe brand or interested in entering this field, the above tips will help you in finding a suitable manufacturer for your brand and help you grow it.